Want to know what separates good scientific explainers from unforgettable ones?
Here's a secret many overlook: the power of 'rewatchability' through background details.
When your audience revisits your explainer video multiple times, it signals to algorithms that your content is worth spreading. And by rewarding these repeat viewers with carefully crafted details, you're deepening their engagement with your scientific concepts.
Both these effects combine together to largely increase you explainer’s impact on the target audience.
The key to Re-watch value?
Hidden details, subtle references, and carefully crafted backgrounds that reveal new insights with each viewing.
This attention to detail does something else too – it signals that your research communication is thoughtfully crafted, not an afterthought. When viewers sense this care, they engage more deeply with your science.
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