Ever noticed how some science explainers manage to take fascinating research and transform it into a guaranteed cure for insomnia? After years of creating scientific animations, I've collected some truly creative ways people sabotage their own explainer videos.
Let's explore them!
The Mystery Approach Start your explainer without any context or motivation. Just dive straight into the technical details of your methodology. Your audience will surely appreciate the mental exercise of figuring out why they should care about your breakthrough!
The Time-Travel Method Skip all background information. Start explaining your novel approach without establishing what's currently possible in the field. If viewers don't understand why your solution is revolutionary, they probably haven't read all your previous papers!
The Rainbow Explosion Make every scene a visual adventure by using completely different color schemes. Sure, most scientific visualizations use consistent colors to help viewers follow complex concepts... but where's the excitement in that? Nothing says "cutting-edge research" quite like neon pink proteins!
The Scenic Route Remember all those failed experiments before you found the right approach? Your viewers definitely need to see every single one animated in full detail. After all, you spent months on those dead ends – why shouldn't they?
The Information Tsunami Pack every frame with as much information as possible. Multiple concepts flying across the screen? Perfect! If viewers can't keep up with your rapid-fire brilliance, they can always pause and analyze each frame for several hours.
But here's the thing – we've all seen explainers that accidentally fell into these traps.
The good news?
Creating clear, engaging scientific animations is a skill we can all develop.
Want to learn how to make your research explainer both rigorous AND captivating? Let's talk!
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